Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.
At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.
Rincon led the global product organization that handled Google's consumer-facing shopping experiences, and before that, she was a director of product management in the Google Shopping division, and she worked on Google Assistant. Rincon first joined Google in 2017, and she also previously worked at Microsoft and Skype.
Apple's AI marketing efforts come at a critical time as it prepares to roll out the updated chatbot version of Siri in iOS 27, and Rincon has a lot of work ahead. Apple is seen as being far behind competitors when it comes to AI development, both because of its failure to deploy Apple Intelligence Siri features on time and because iOS, macOS, and iPadOS offer far fewer AI features compared to Android and Windows.
With iOS 27, Apple is overhauling Siri. We'll get the smarter Siri Apple first introduced at the June 2024 WWDC keynote, plus Apple is planning for a full chatbot version of Siri that will compete with chatbots like Claude, Gemini, and ChatGPT.
We'll see our first glimpse of the new AI features Apple has planned at the 2026 Worldwide Developers Conference, which begins on Monday, June 8.
It's been a little over two weeks since the MacBook Neo launched on March 11, and MacRumors videographer Dan Barbera has been using it daily to do a more thorough review.
At $599 (or $499 for students), the MacBook Neo is the cheapest laptop that Apple has come out with, and given the quality of the product, it's an impressive price. The A18 Pro chip isn't underpowered for a notebook machine, and the Neo is going to handle every day-to-day task that you might throw at it.
8GB RAM might sound like not enough because all of Apple's other Macs have 16GB or more, but Macs use RAM so efficiently that most people aren't going to miss having more RAM. If you're browsing the web, watching videos, managing documents, writing, scrolling through social media apps, sending emails, completing homework, and doing other light work, the MacBook Neo isn't going to struggle. 8GB RAM is also sufficient for all of the Apple Intelligence features that Apple has come out with so far.
The MacBook Neo works totally fine for editing photos and videos, but it's of course not as quick as Apple's MacBook Air and MacBook Pro with M-series chips. You're going to see slower export times, but the actual process of editing video on the MacBook Neo doesn't feel overly sluggish.
The MacBook Neo had no problems with 30 Chrome tabs open with YouTube, Google Docs, news sites, spreadsheets, Twitter, and more, even when other apps like Mail, Messages, and Spotify were running. Bumping up to 60 tabs used all of the available RAM, but everything running was usable with no freezing or beach balls. A Windows laptop probably wouldn't be able to operate like the Neo does on just 8GB RAM, but with Apple's SoC, it works.
There are some compromises with the MacBook Neo in addition to the RAM. You're not going to get Apple's best display, but it's not too far off the MacBook Air display. There's just no True Tone for adjusting the display white balance to the lighting in the room. You're limited to two USB-C ports (one limited to USB 2 speeds at 480Mb/s, which does impact how fast files transfer), and another that's USB 3 at 10Gb/s. There's no Thunderbolt, no MagSafe charger, no SD card slot, no HDMI port, and no backlighting for the keyboard. The trackpad is mechanical instead of Force Touch, but it works largely the same, and there's a 1080p camera.
Battery life is solid at up to 16 hours on a full charge, and the power draw is low enough that you can get some extra juice with a small power bank. The MacBook Neo only comes in 256GB and 512GB configurations, so storage is a bit limited, and we do recommend that 512GB upgrade for an extra $100 if you can swing it because it adds Touch ID to the keyboard. The MacBook Neo is slim and lightweight at 2.7 pounds, plus it comes in fun colors like blush, citrus, silver, and indigo.
The MacBook Neo is designed for students on a budget, parents buying a first laptop for a child, and people who just need a basic machine for everyday online tasks. It may be Apple's lowest tier Mac, but it is one of the best computers you can get in its price range.
Many competing Windows PCs and Chromebooks around the $600 mark are bulkier and uglier, with dimmer displays and less powerful chips. PC makers haven't had to try in the low-end market because Apple didn't compete there, but now that's changed.
There's a reason why ASUS CFO Nick Wu said that the MacBook Neo was a "shock" to the entire PC industry that's being taken "very seriously." PC makers are going to need to innovate to keep Apple from dominating the affordable and education market.
On this week's episode of The MacRumors Show, we discuss Apple's announcement of its 37th annual Worldwide Developers Conference (WWDC), where the company is expected to unveil a major Siri overhaul alongside iOS 27, macOS 27, and other next-generation operating systems.
Like last year, WWDC 2026 will be a primarily online event open to all developers at no cost, with an in-person component at Apple Park in Cupertino reserved for developers and students selected through a random lottery. Apple will notify accepted in-person attendees on April 2. The keynote and all sessions will be available on the Apple Developer app, Apple's website, and YouTube, with over 100 video sessions and interactive labs with Apple engineers and designers planned across the week.
Apple first unveiled Apple Intelligence at WWDC 2024, promising a smarter Siri with personal context, on-screen awareness, and deeper app integration, features that were delayed in March 2025, delayed again at WWDC 2025, and then missed a further internal target of iOS 26.4. Apple confirmed in its announcement that the conference will "spotlight incredible updates for Apple platforms, including AI advancements and exciting new software and developer tools," which points clearly to what is shaping up to be the most consequential Siri update ever.
The revamped Siri is said to be a sweeping redesign that turns Apple's long-struggling assistant into a full AI chatbot, with Bloomberg's Mark Gurmanreporting that Apple is testing a standalone Siri app displaying prior conversations in a list or grid, with pinned and searchable chats and iMessage-style chat bubbles. Siri is also said to be gaining Dynamic Island integration, with a glowing icon and "searching" label while processing requests, an "Ask Siri" button in third-party app menus, and a "Write with Siri" keyboard option, while Spotlight is expected to be replaced by Siri as the primary search interface on iPhone.
The technology underpinning virtually all of this comes from Apple's multi-year partnership with Google, under which next-generation Apple Foundation Models are based on Gemini, with processing continuing to run on-device and in Private Cloud Compute. Separately, Apple plans to open Siri to third-party AI chatbots in iOS 27 via an "Extensions" system in Settings, ending OpenAI's exclusive arrangement and allowing users to direct queries to Claude, Gemini, Grok, and others.
Beyond Siri, iOS 27 is expected to be a relatively lean update, described as a "Snow Leopard" year, focused on performance improvements, bug fixes, and code cleanup rather than major new feature additions. Notable exceptions include optimizations for Apple's first foldable iPhone, which is expected to launch in the fall, and new satellite connectivity features.
macOS 27 will apparently share the same Siri upgrades and "Snow Leopard" stability focus. It will drop support for Intel-based Macs entirely. Apple will also unveil iPadOS 27, watchOS 27, tvOS 27, and visionOS 27 at the keynote. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.
The MacRumors Show is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
Apple is into its final days of hosting 50th-anniversary celebrations around the world, making stops in Washington D.C., Mexico City, Shanghai, Tokyo, and beyond.
On Tuesday, March 24, actor Troy Kotsur and Gallaudet University president Roberta Cordano sat down for a discussion with Apple's accessibility chief Sarah Herrlinger about how accessible technology helps to foster creativity.
In 2022, Kotsur became the first deaf male actor to win an Academy Award for his performance in the Apple TV film CODA, while Cordano is the first deaf woman to be president of the Gallaudet University for the deaf and hard of hearing.
The discussion was part of a special Today at Apple session held at Apple's Carnegie Library store in Washington, D.C., and hundreds of other accessibility advocates also attended the event to reflect on what it means to have Apple products and technologies that work for everyone, including people with disabilities.
On Wednesday, March 25, Apple brought together "some of Mexico's most celebrated filmmakers, actors, and creators" for a conversation about creativity and storytelling at its Apple Antara store in Mexico City. This included some of the people behind the hit Apple TV productions Las Azules, Acapulco, and Midnight Family.
In front of its Jing'an store in Shanghai today, Apple set up a circular catwalk that models walked around as part of Shanghai Fashion Week.
And over in Tokyo today, a virtual YouTuber and singer known as Mori Calliope appeared live on a screen at Apple's Omotesando store.
Apple kicked off its 50th anniversary celebrations with a surprise Alicia Keys performance at its store inside New York's iconic Grand Central Terminal earlier this month, while Mumford & Sons performed in London earlier this week. Apple has also held events in Australia, South Korea, Thailand, and elsewhere over the past few weeks.
Apple says it has no record of a successful spyware attack against any device running Lockdown Mode, the opt-in security feature it introduced in 2022.
"We are not aware of any successful mercenary spyware attacks against a Lockdown Mode-enabled Apple device," an Apple spokesperson told TechCrunch.
Lockdown Mode is available on the iPhone, iPad, and Mac, and dramatically restricts certain system features that are commonly exploited by mercenary spyware. When enabled, it blocks most message attachment types, disables certain complex web technologies, and prevents devices from automatically joining non-secure Wi-Fi networks, among other restrictions. Apple designed the feature specifically to protect high-risk users such as journalists, activists, lawyers, and others who may be personally targeted by sophisticated nation-state-level attacks.
Donncha Ó Cearbhaill, head of the security lab at Amnesty International, said he and his colleagues "have not seen any evidence of an iPhone being successfully compromised by mercenary spyware where Lockdown Mode was enabled at the time of the attack." Digital rights organizations including Amnesty International and the University of Toronto's Citizen Lab have documented numerous successful spyware attacks on iPhone users over the years, but none have involved a bypass of Lockdown Mode.
Citizen Lab researchers have confirmed at least two cases where Lockdown Mode actively blocked spyware attacks, with one involving NSO Group's Pegasus and another involving Predator spyware, made by a company now part of Intellexa. Google researchers found that spyware was coded to abort its infection attempt if it detected Lockdown Mode was active, apparently to avoid leaving traces that could expose the attack.
Patrick Wardle, an Apple cybersecurity expert, told TechCrunch, "I think it's safe to say, Lockdown Mode is one of the most aggressive consumer-facing hardening features ever shipped."
Apple this week announced that it has discontinued the Mac Pro, with new configurations no longer available and no further models planned.
Below, we reflect on nearly two decades of the Mac Pro.
2006 to 2013
In August 2006, Apple introduced the original Mac Pro, which was an Intel-based follow-up to the PowerPC-based Power Mac G5 that debuted a few years earlier.
Mac Pro was the final Mac model to transition from PowerPC to Intel processors.
"Apple has successfully completed the transition to using Intel processors in just seven months—210 days to be exact," said Apple's then-CEO Steve Jobs, in a press release announcing the first Mac Pro. "And what better product to complete it with than the new Mac Pro, the workstation Mac users have been dreaming about."
The original Mac Pro was powered by two dual-core Intel Xeon processors, making it up to twice as fast as the Power Mac G5, according to Apple. It could be configured with up to 2TB of storage—the most ever in a Mac at the time—and up to 16GB of RAM. The computer was equipped with an NVIDIA GeForce 7300 GT graphics card.
Like the Power Mac G5, the Mac Pro featured an aluminum tower with a perforated front panel, which earned it the nickname "cheese grater Mac Pro." The computer was equipped with a variety of FireWire and USB-A ports, and it had PCI Express expansion slots. In the U.S., the original Mac Pro started at $2,499.
The classic Mac Pro went on to receive faster Intel processors and other spec bumps until 2012.
2013 to 2019
"Can't innovate anymore, my ass," Apple's former marketing chief Phil Schiller infamously joked, when unveiling the redesigned Mac Pro in June 2013.
"The new Mac Pro is our vision for the future of the pro desktop, everything about it has been reimagined and there has never been anything like it," said Schiller, in a press release announcing the second-generation Mac Pro.
The so-called "trash can" Mac Pro featured a cylindrical design with a polished black aluminum finish and a "unified thermal core." The computer was visually striking, but Apple later admitted that it was thermally constrained, and it had poor upgradeability. Instead of internal slots, Apple pushed expansion via six Thunderbolt 2 ports.
Other specs included up to a 12-core Intel Xeon processor, dual AMD FirePro GPUs, up to 64GB of RAM, and up to a 1TB SSD. In the U.S., pricing started at $2,999.
Overall, Apple prioritized the Mac Pro's compact size, thermal efficiency, and quiet operation, when most pro users simply wanted the most performant and expandable Mac possible. Then, the Mac Pro went years without receiving upgrades, leading some to question whether Apple was still committed to the high-end Mac market.
The criticism ultimately led Apple to make the rare and surprising move of publicly apologizing to Mac users and ensuring that it remained committed to the Mac. Apple also pre-announced that it was working on a "completely rethought" Mac Pro with a modular design, along with what became the iMac Pro and Pro Display XDR.
"I think we designed ourselves into a bit of a thermal corner, if you will," said Apple's software engineering chief Craig Federighi, at the time. "We designed a system with the kind of GPUs that at the time we thought we needed, and that we thought we could well serve with a two GPU architecture. That that was the thermal limit we needed, or the thermal capacity we needed. But workloads didn't materialize to fit that as broadly as we hoped."
So, Apple went back to the drawing board.
2019 to 2023
In December 2019, the third-generation Mac Pro arrived. As promised, it fixed many of the problems that arose with the "trash can" model.
With this Mac Pro, Apple returned to a modular design with an aluminum housing that lifts off for "360-degree access" to the entire system. The computer had a "state-of-the-art thermal architecture" and eight PCI Express expansion slots.
"We designed Mac Pro for users who require a modular system with extreme performance, expansion and configurability," said Schiller, in a press release at the time. "With its powerful Xeon processors, massive memory capacity, groundbreaking GPU architecture, PCIe expansion, Afterburner accelerator card and jaw-dropping design, the new Mac Pro is a monster that will enable pros to do their life's best work."
This was the final Intel-based model, with up to a 28-core Xeon processor available alongside up to 1.5TB of RAM and up to an 8TB SSD. It could be configured with AMD's Radeon Pro Vega II Duo, which Apple said was the world's most powerful graphics card at the time. Other specs included four Thunderbolt 3 ports and an Apple Afterburner accelerator card that enabled playback of three streams of 8K ProRes RAW video simultaneously.
In the U.S., pricing started at $5,999, which was much higher than the previous models.
Mac Pro was the final Mac model to transition from Intel to Apple silicon.
Apple stuck with the same overall design as the previous generation, but the M2 Ultra chip with unified graphics and memory freed up a lot of internal space compared to the Intel model, resulting in a "hollow" appearance. And on the exterior, the Mac Pro gained eight Thunderbolt 4 ports, up from four Thunderbolt 3 ports previously.
Other specs included up to 192GB of unified memory and up to an 8TB SSD. In the U.S., starting pricing rose to a steep $6,999.
By the time the Mac Pro moved to Apple silicon, Apple had already released the Mac Studio, another desktop computer that is smaller than a Mac Pro but beefier than a Mac mini. It is currently powered by M4 Max or M3 Ultra chips, and configurations with M5 Max and M5 Ultra chips are expected to launch later this year.
The primary reason to purchase the latest Mac Pro over the Mac Studio was PCI expansion, but the Mac Pro's starting price was thousands of dollars higher than the Mac Studio, so the writing was on the wall that the Mac Pro's days were probably numbered.
Indeed, the Mac Pro was ultimately discontinued this week, marking the end of an era.
Apple has begun pushing Lock Screen notifications to iPhones and iPads running older versions of iOS and iPadOS, warning users of active web-based attacks.
The alerts, which appear as a "Critical Software" notification from the Settings app, warn that Apple "is aware of attacks targeting out-of-date iOS software, including the version on your iPhone," and urge users to install a critical update to protect their device. The notifications are being seen on devices running a range of older iOS versions, including iOS 17.0, far beyond the iOS 13 and iOS 14 devices that Apple specifically flagged in its support documentation.
In the documentation, Apple highlighted recent reports about hacking tools that are effective against older versions of iOS. Hackers are using iOS exploit kits known as "Coruna" and "DarkSword," which can take advantage of vulnerabilities in iOS 13 through to iOS 17.2.1. Clicking a malicious link or visiting a compromised website on an unpatched device could result in data being stolen.
"If your iPhone doesn't have the latest software, update iOS to protect your data," Apple says. Users can update by going to Settings, General, and Software Update.
Apple released iOS 15.8.7 and iOS 16.7.15, along with corresponding iPadOS versions, on March 11 to address security vulnerabilities associated with the Coruna exploit kit. Devices running the latest updated versions of iOS 15 through iOS 26 are already protected, while devices on iOS 13 or iOS 14 must update to iOS 15 to receive these protections.
Apple has patched the vulnerabilities as they have come to light over the last several months, so users who have already upgraded to the newest version of iOS available for their iPhone are protected from the malicious websites and links that are circulating right now. Apple Safe Browsing in Safari is enabled by default and blocks the malicious URL domains identified in the attacks.
Users who are unable to update should consider enabling Lockdown Mode, if available, to protect against malicious web content. Lockdown Mode is available on iOS 16 and later.
Amazon kicked off the Big Spring Sale this week, and with it has come big discounts across a number of Apple products. This includes all-time low prices on AirPods Pro 3, AirTag, M4 iPad Air, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Amazon has the AirPods Pro 3 available for $199.99 this week, down from $249.00. This is a match of the all-time low price on the AirPods Pro 3, which has been rare on Amazon in recent weeks.
Amazon has the first generation AirTag 4-Pack on sale for $59.99 during the Big Spring Sale, down from $99.00. This is a new record low price on the first generation accessory.
This month saw the launch of all of Apple's new products, and Amazon is already offering good discounts on many models of the M4 iPad Air. We're seeing up to $80 off both the 11-inch and 13-inch models, which is solid for a brand-new product.
MacBook Air and MacBook Pro
What's the deal? Take $49 off M5 MacBook Air and M5 Pro/M5 Max MacBook Pro
Similar to the M4 iPad Air, Amazon is offering multiple discounts across the new M5 MacBook Air and M5 Pro/M5 Max MacBook Pro this week. You'll find $49 off select models right now, without the need of a coupon code.
Apple Watch Series 11
What's the deal? Take $100 off Apple Watch Series 11
Amazon this week has all-time low prices on the Apple Watch Series 11, with $100 discounts across numerous models of the smartwatch. We first started tracking the return of these deals last month, but this sale has now expanded with many more options on both 42mm and 46mm GPS models.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Apple Vision Pro owners have a new Apple Immersive video available to watch from today. "Debut at the BBC Proms" is a full classical music concert filmed at the Royal Albert Hall during the 2025 Proms season, courtesy of BBC Arts.
Filmed by Livewire Pictures using Blackmagic's URSA Cine Immersive cameras, the experience follows Austrian piano sensation Lukas Sternath as he takes to the stage in his BBC Proms debut, performing Edvard Grieg's Piano Concerto in A Minor with the BBC Symphony Orchestra, under chief conductor Sakari Oramo.
"BBC Arts is committed to seeking out new ways for people to experience arts and culture, and to reach new audiences with our rich offering. We're grateful that Apple Vision Pro makes this innovative project possible, and to Livewire Pictures for embracing the new technology. We hope audiences are encouraged to also experience the magic of the Proms in person at the Royal Albert Hall this summer, or to follow from home on BBC iPlayer and BBC Sounds."
The new immersive video experience is available now on the Apple TV app for Vision Pro.
Next year's regular iPhone 18 will feature the smaller Dynamic Island rumored to be coming to the iPhone 18 Pro models this September, according to Chinese leaker Ice Universe, who has a decent track record for leaks.
iPhone 18 Pro with a smaller Dynamic Island (mockup via Ice Universe)
In a new post on Weibo, the leaker said the smaller Dynamic Island will be adopted across the full iPhone 18 series, while the bezels on the next-generation devices will remain identical to those on the iPhone 17 series.
Going forward, Apple is planning a split-cycle launch strategy for the iPhone. Pro models will be announced in the coming fall season – likely alongside the company's first foldable iPhone – while the regular iPhone 18 will arrive early next year.
Google Translate's Live Translate with headphones feature is now available on iPhone, giving iOS users a way to translate speech in real-time through any pair of wireless headphones.
Launched on Android late last year in beta, the feature now supports more than 70 languages, and setup is minimal – open the Google Translate app with Bluetooth headphones connected to your iPhone, tap Live Translate, then select Listening.
Google says it is also expanding the feature to additional countries, including France, Germany, Italy, Japan, Spain, Thailand, and the U.K.
Apple launched its own Live Translation feature for iPhone in late 2025, but that version requires AirPods 4 or AirPods Pro 2/3 and an iPhone that supports Apple Intelligence. Google's offering doesn't have hardware restrictions, so you can use it with any wireless headphones.
It's worth remembering however that Apple's equivalent feature handles translations on-device, so your data stays on the iPhone. Google's version processes translations in the cloud, which is likely to make privacy-conscious users think twice about using it.
The feature is free and available now in the latest version of the Google Translate app, which is available on the App Store. [Direct Link]
Apple gave its iPhone Product Design team bonuses worth "several hundred thousand dollars" in an effort to keep them from being poached by other companies, reports Bloomberg. The bonuses were provided as restricted stock units (RSUs) that will vest over a four-year period.
Hardware designers given bonuses will need to stay with Apple to get the full value of the stock award, which can range from $200,000 to $400,000 or even more depending on how Apple stock does over the next several years.
Apple executives are concerned with the number of engineers the company has been losing to rivals like OpenAI. Several former Apple designers are now working on hardware products at OpenAI, including former Apple design chief Jony Ive. OpenAI has been recruiting Apple engineers that worked on the iPhone, iPad, Apple Watch, and Vision Pro, and it has hired over 40 former Apple employees.
In 2021 and 2022, Apple also handed out stock bonuses to engineers in silicon design, hardware, software, and operations to thwart poaching and increase employee retention.
Apple today released a new update for Safari Technology Preview, the experimental browser that was first introduced in March 2016. Apple designed Safari Technology Preview to allow users to test features that are planned for future release versions of the Safari browser.
Safari Technology Preview 240 includes fixes and updates for CSS, Editing, Forms, HTML, Media, PDF, Rendering, SVG, Scrolling, Web API, Web Extensions, Web Inspector, and WebAssembly.
The current Safari Technology Preview release is compatible with machines running macOS Sequoia and macOS Tahoe, the newest version of macOS.
The Safari Technology Preview update is available through the Software Update mechanism in System Preferences or System Settings to anyone who has downloaded the browser from Apple’s website. Complete release notes for the update are available on the Safari Technology Preview website.
Apple’s aim with Safari Technology Preview is to gather feedback from developers and users on its browser development process. Safari Technology Preview can run side-by-side with the existing Safari browser and while it is designed for developers, it does not require a developer account to download and use.
Google is adding a new memory import feature to Gemini, making it easier for customers to switch to Gemini AI from another AI service. Users can import memories, context, and chat history from other AI apps.
Importing memory will provide Gemini with an understanding of a user's preferences, relationships, and personal context. Google says that Gemini will understand the same key facts that have been shared with other apps, so there is no need to start over from scratch when moving to Gemini from another AI service.
The import option can be accessed through the Gemini settings, and it will provide a prompt to copy and paste into an existing AI app. The prompt will ask the AI to generate a preferences summary that can be pasted into Gemini.
Google will also allow users to import their full chat history in a ZIP format, with support for searching past conversation threads and building on those threads with Gemini.
App Store product pages will now display whether an app is a regulated medical device, Apple said today. The designation will be shown in the App Store in the European Economic Area (EEA), United Kingdom, and United States.
According to Apple, regulated medical device apps may function on their own or as part of a system for medical purposes like diagnosis, prevention, monitoring, and treatment of diseases and physiological conditions.
The apps may require registration or authorization from regulatory bodies like the Food and Drug Administration.
App developers who distribute Health and Fitness or Medical apps in the EEA, UK, or U.S. will need to provide a regulated medical device status in App Store Connect, along with associated regulatory information.
Apps that are marked as containing frequent references to medical or treatment information in the Age Rating questionnaire in App Store Connect will also need to provide the regulated medical device status.
Apple says the status is required for new apps that meet either criteria as of today. Existing apps will need to provide a status by early 2027. App developers that do not declare a status by early 2027 will no longer be able to submit app updates.
App Store pages for regulated medical devices will list an EU Manufacturer SRN or FDA Operator Number, a URL with use instructions, a use statement, and safety information.
The Mac Pro Wheels kit was introduced in 2020, and allowed Mac Pro owners to add wheels to their machine after purchase. The Mac Pro could be bought with a wheel option for an additional $400, but the lower price was because opting for wheels removed the $300 feet.
Apple's kit included a 1/4-inch to 4mm hex bit for installing the wheels, and an installation guide.
Apple also sold a $300 Mac Pro Feet Kit for users who ordered wheels but wanted to swap to standard feet. That kit has also been discontinued. The Mac Pro and its accessories have been removed from Apple's website entirely, and old links now redirect to the online Apple Store.
For Mac Pro owners who want to switch to wheels but are now unable to do so, OWC sells a less expensive Rover Pro wheels kit for $200.
Apple has discontinued the Mac Pro and has removed the machine from its website, reports 9to5Mac. Apple said it does not plan to design a new version of the Mac Pro, and no new model will be coming in the future.
The Mac Pro was last updated in 2023, which was when Apple added an M2 Ultra Apple silicon chip, but the chassis has not been refreshed since 2019. Apple redesigned the Mac Pro to be more modular in 2019 after failing with its "innovative" trashcan Mac Pro, but the machine has never been mainstream due to its $6,999 starting price.
Apple has largely replaced the Mac Pro with the Mac Studio, a device that is smaller and uses newer Apple silicon chips. The Mac Studio is now Apple's high-end desktop machine designed for professional use.
The current Mac Studio features an M3 Ultra chip, though it is expected to get an M5 Ultra refresh later this year. Apple's desktop lineup also includes the Mac mini and the iMac.
The Mac Pro's downfall started in 2013 when Apple introduced a radical cylindrical design that turned out to be a major mistake. The Mac Pro's components were mounted around a central thermal dissipation core and cooled with a single fan that pulled air from under the case, through the core, and out of the top of the machine. It was quiet, but not efficient.
When Apple announced the 2013 Mac Pro, Phil Schiller infamously said "Can't innovate anymore, my ass," in response to critics who complained about the Mac Pro's lack of updates and Apple's failure to create products for pro users.
Unfortunately, the 2013 Mac Pro's design did not include PCIe expansion slots for graphics cards and other hardware, with expansion handled through Thunderbolt 2 ports. The design also did not account for future updates in GPU technology, leaving Apple unable to add larger graphics cards and other components to the device.
Apple ended up apologizing to its pro user base and said the 2013 design was thermally constrained in a way that made upgrades impossible. It took Apple until 2019 to unveil the current Mac Pro, which adopted a more standard tower form factor with eight PCIe slots.
After the 2019 launch, the Mac Pro got an Apple silicon chip in 2023, and that's it. There have been three Mac Pro updates in the last 13 years, so it's not surprising to see the Mac Pro retired. The Mac Studio offers almost all of the same capabilities as the Mac Pro, with the exception of PCIe expansion slots.
Netflix is increasing its prices, with all plans set to get $1 to $2 more expensive. The ad-supported plan is now $8.99 per month, up from $7.99/month, while the Standard plan is $19.99 per month, up from $17.99 per month. Netflix's most expensive Premium plan is $26.99 per month, up from $24.99 per month. Extra member add-on pricing is also increasing by $1.
Prices are increasing for both new and existing Netflix subscribers as of March 26. New members will see the higher prices today, with the pricing rolling out to existing subscribers in the coming weeks. Subscribers will be alerted a month before the new prices are applied to them.
In a statement to Variety, Netflix said that it is updating its pricing because it delivers more value to customers.
Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices.
At $27 per month, Netflix Premium is the most expensive standalone streaming service subscription option. The standard Netflix plan now costs the same $20/month that Netflix used to charge for the Premium plan back in 2023.
There have been no changes to the plans with the exception of the price increase. The Standard with ads plans continues to have ads and some locked titles, with 1080p content able to be watched on two devices at a time.
The Standard plan is ad-free, and it also supports watching on two devices in 1080p. The Premium plan provides 4K HDR streaming on up to four devices, along with spatial audio.
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