MacRumors

On this week's episode of The MacRumors Show, we discuss Apple's newly launched AirTag 2 and Apple Creator Studio.

Earlier this week, Apple announced the second-generation ‌AirTag‌, marking the first major update to its item tracker since the product's introduction in 2021, with improvements focused on tracking range, audio output, and device support rather than changes to its physical design.

The new ‌AirTag‌ uses a second-generation Ultra Wideband chip that extends Precision Finding range by up to 50%, adds support for Precision Finding on compatible Apple Watch models for the first time, and includes an upgraded Bluetooth specification designed to improve general tracking range. Apple also says the built-in speaker is up to 50% louder, making it easier to locate items in noisy environments.

• AirTag 1 vs. AirTag 2 Buyer's Guide: All 15+ Differences Compared

Externally, the ‌AirTag‌ remains visually similar to the original and continues to use a replaceable CR2032 coin battery with more than a year of battery life, while Apple has made a significant number of internal changes. The second-generation ‌AirTag‌ is priced the same as before at $29 for a single unit or $99 for a four-pack, is compatible with existing ‌AirTag‌ accessories, and requires devices running iOS 26.2.1 or later.

Apple also launched Creator Studio, a new all-in-one subscription aimed at content creators. For $12.99 per month, or $129 per year, Creator Studio provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage, consolidating tools for video editing, music production, image editing, and live performance. The bundle replaces Apple's long-standing one-time purchase model for these apps with a subscription approach, while keeping standalone versions available for users who do not want access to the full package.

Beyond bundling existing apps, Creator Studio introduces a set of AI-powered features that are exclusive to subscribers. These include transcript and visual search in Final Cut Pro, enhanced beat detection and new dynamic titles, AI-assisted session players and harmonic analysis in Logic Pro, and new design and warp tools in Pixelmator Pro, which is now available on iPad for the first time. The subscription also unlocks premium AI features in Apple's free productivity apps, including Keynote, Pages, and Numbers, with Freeform support coming later.

Creator Studio is available now via the App Store, with a one-month free trial for all users and a three-month trial for customers who purchase a qualifying new Mac or ‌iPad‌. The subscription supports Family Sharing for up to six people, and features discounted pricing for students and educators.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.

If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about Apple's plan to turn Siri into a chatbot with iOS 27, alongside plans for new hardware such as an AI pin.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

Apple today shared a short film to usher in the Chinese New Year, aka Lunar New Year, which begins February 17 and will be celebrated through March 3.

"A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family," says Apple. "Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in Chinese New Year."

The video was shot on the iPhone 17 Pro, and there is also behind-the-scenes footage.

Apple Creator Studio now has an official Instagram account, as spotted by Scott Buscemi.

Apple Creator Studio is a new subscription bundle that provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage on the Mac and/or iPad, with U.S. pricing set at $12.99 per month or $129 per year.

A subscription also unlocks "intelligent features" and "premium content" in apps like Numbers, Pages, and Keynote, plus the Freeform app later this year.

If you are interested in Apple's creative apps, you may wish to follow the account, which will presumably share tips and tricks and more.

Apple's AirPods Pro 3 returned to their all-time low price of $199.00 this week on Amazon, accompanied by other solid discounts like $60 off AirPods 4 with Active Noise Cancellation, $29 off AirTag 4-Pack, and a few deals across Anker and Nomad charging accessories.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AirPods

• What's the deal? Take up to $60 off AirPods 4 and AirPods Pro 3
• Where can I get it? Amazon
• Where can I find the original deal? Right here

Amazon brought back a few low prices on multiple AirPods models this week, including the AirPods Pro 3 for $199.00 and the AirPods Pro with Active Noise Cancellation for $119.00. In regards to the AirPods Pro 3, this is a match of the all-time low price on this model.

AirTag

• What's the deal? Take $29 off AirTag 4-Pack
• Where can I get it? Amazon
• Where can I find the original deal? Right here

Apple unveiled the second generation AirTag this week, but if you want the best discount on the product you'll do best looking at the first generation model on Amazon. The retailer has the AirTag 4-Pack for $69.99 right now, down from $99.00.

Anker

• What's the deal? Save on Anker accessories
• Where can I get it? Amazon
• Where can I find the original deal? Right here

Amazon introduced a few notable discounts on multiple Anker accessories this week, with popular products like the MagSafe-compatible Charging Cube ($50 off) and Power Station with Retractable Lantern ($79 off) on sale at low prices. You can find even more accessories on sale in our original post.

Nomad

• What's the deal? Take up to 49% off Nomad accessories
• Where can I get it? Nomad
• Where can I find the original deal? Right here

On the heels of the launch of its newest Stratos Band for Apple Watch with an icy blue glow color, Nomad this week introduced an overstock sale, with major discounts across a few different product categories. This includes iPhone 17 cases, MagSafe-compatible charging stations, iPad folios, and much more.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

---

A second-generation iPhone Air is "not expected this year," according to a Nikkei Asia report today that cites people familiar with Apple's supply chain.

The report said Apple plans to release an iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone later this year, followed by the base model iPhone 18 in the first half of next year. The report said Apple does have a revamped iPhone Air in the pipeline, but the publication does not expect it to launch until at least 2027.

While one leaker on the Chinese social media platform Weibo has insisted that the iPhone Air will receive a spec bump this year, most reports from sources such as Bloomberg and The Information have pointed to an early 2027 launch. If so, the iPhone Air 2 would likely be released alongside the base model iPhone 18.

Last year, The Information reported that Apple was aiming to add a second rear camera to the next iPhone Air. That report added that the next iPhone Air could weigh less, have a larger battery capacity, and gain a vapor chamber cooling system like the iPhone 17 Pro models have. And Bloomberg expects the device to have a 2nm chip.

While several reports indicated that the iPhone Air has been in low demand, the extreme popularity of the iPhone 17 base model and the iPhone 17 Pro models led iPhone revenue to a new all-time high last quarter, according to Apple.

Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri.

During the company's Q1 2026 earnings call yesterday, Apple CEO ‌Tim Cook‌ and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of ‌Siri‌ using Gemini.

We basically determined that Google's AI technology would provide the most capable foundation for AFM (Apple Foundation Models), and we believe that we can unlock a lot of experiences and innovate in a key way due to the collaboration. We'll continue to run on the device and run in Private Cloud Compute and maintain our industry-leading privacy standards in doing so. In terms of the arrangement with Google, we're not releasing the details of that.

That description closely matches language from Apple and Google's earlier joint announcement, which said that ‌Apple Intelligence‌ would continue to operate on Apple hardware and Private Cloud Compute.

Cook also addressed Apple's own artificial intelligence development efforts, noting that the company continues to build its own technology alongside the Gemini partnership, but clarified that those efforts do not replace Google's role in the personalized ‌Siri‌ system.

You should think of it as a collaboration. And we'll obviously independently continue to do some of our own stuff, but you should think of what is going to power the personalized version of Siri as a collaboration with Google.

When asked about monetization and return on investment, Cook framed ‌Apple Intelligence‌ as a feature integrated across Apple's platforms rather than a discrete revenue driver.

We're bringing intelligence to more of what people love and we're integrating it across the operating system in a personal and private way, and I think that by doing so, it creates great value, and that opens up a range of opportunities across our products and services. And we're very happy with the collaboration with Google as well, I should add.

Neither Cook nor Parekh disclosed how many users currently have access to ‌Apple Intelligence‌ features or whether those capabilities are driving hardware upgrades. Apple previously acknowledged that ‌Apple Intelligence‌ is limited to devices with sufficient memory and processing capacity, which constrains availability somewhat.

Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.

"As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of users every step of the way," said Cook, on an earnings call on Thursday.

Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever.

Only time will tell if Apple actually delivers.

Will the foldable iPhone have any breakthrough features, such as a rumored crease-free screen?

Will the more personalized version of Siri go above and beyond the likes of ChatGPT in any ways?

Will the long-rumored Apple smart glasses do anything unique compared to the Meta Ray-Bans?

Will the rumored Apple smart home hub, security camera, and Face ID video doorbell give companies like Google and Ring a run for their money?

These are some of 2026's burning questions, and we look forward to seeing what Apple has in store throughout what should be quite a busy year.

Google Maps now lets you talk to Gemini while following walking or cycling directions. The latest update is an extension to the AI chatbot's existing conversational navigation feature in driving mode that rolled out in November.

You can now ask Gemini hands-free questions without leaving the navigation screen. While walking, for example, you can ask things like "Tell me more about this neighborhood" or "Are there cafes with a bathroom along my route?" Cyclists can also check their ETA without taking their hands off the handlebars.

The embedded video below gives you an idea of how Gemini already works during driving navigation.

Google says the feature addresses the practical problem of typing while moving, which is awkward at best and dangerous at worst. The Gemini integration also supports follow-up questions, so you could, for example, ask for a budget-friendly restaurant with vegan options, then follow up with questions about parking.

Beyond discovery queries, users can also issue navigation commands like "Add stop," "Show alternative routes," or "Mute guidance." You can also ask practical questions such as "What's my next turn?" or "What's the weather like at my destination?"

To activate Gemini during navigation, tap the Gemini icon in the top-right corner or use the "Hey Google" invocation.

The feature is available now worldwide on iOS wherever Gemini is supported, with Android availability rolling out gradually.

Apple has discontinued the iPhone Upgrade Program in the United Kingdom, moving to a more traditional financing system.

The change appears to be related to Apple ending its partnership with Barclays bank, which supported the ‌iPhone‌ Upgrade Program in the UK. The iPhone Upgrade Program webpage in the country now says:

The iPhone Upgrade Program is coming to an end, but we think you'll love what's next.

You don't need to do anything right now, just keep making your remaining payments. When it's time for your next iPhone, the Flexible Finance Account will offer you a new, more flexible way to upgrade.

The ‌iPhone‌ Upgrade Program allows customers to get a new ‌iPhone‌ annually with AppleCare+ included for a monthly fee. It essentially provides a 0% APR, 20 or 24-month loan, usually with an upfront payment. After 11-12 payments, users can upgrade to the latest model, provided they trade in their current device in good condition.

To replace the program in the UK, Apple has debuted a new "Flexible Finance Account" in partnership with Creation.

The Flexible Finance Account provided by Creation is a line of credit that lets you spread the cost of your next Apple device, and it's available exclusively at the Apple Store. The good news is, it gives you even more options when it's time for the latest iPhone. Whether applying in-store or online, choose a plan that works for you and get ready to upgrade.

When a new ‌iPhone‌ is released, users can trade in their old device, and use the credit to pay off their associated plan.

Creation and PayPal Credit now fully replace Barclays for general Apple device financing in the UK. The ‌iPhone‌ Upgrade Program continues to be available in other countries.

Apple's rumored plan to split its iPhone launch cycle beginning this year has gained additional credibility, with a new report from Nikkei Asia corroborating earlier claims from The Information, Bloomberg, and Apple analyst Ming-Chi Kuo.

According to Nikkei's sources, Apple will prioritize its first foldable iPhone along with iPhone 18 Pro and iPhone 18 Pro Max models for the second half of 2026, while the standard iPhone 18 will ship in the first half of 2027.

An updated iPhone 18e is also expected to appear in the first half of 2027. Nikkei's report does not mention this. It does note however that a second-generation iPhone Air is in Apple's pipeline, though it is not expected this year.

The staggered approach aims to both optimize resources and maximize Apple's revenue from premium models amid rising memory chip costs and supply chain pressures, according to the report.

One supplier executive told Nikkei that a smoothly functioning supply chain is "one of the key challenges" this year, adding that a marketing strategy change also factored into Apple's decision to prioritize its premium devices.

The report also notes that Apple is facing additional pressure as some of its suppliers have shifted resources toward AI companies like Nvidia, Google, and Amazon. Notably, Apple explicitly mentioned iPhone supply constraints during its recent earnings call on Thursday.

The pressure comes at a key time for Apple's ambitious new device: mass producing a foldable iPhone requires more complicated manufacturing techniques and new materials, so it's crucial for Apple to minimize production issues leading up to and during its expected launch in the fall.

For Apple's part, it has not officially confirmed any changes to its traditional annual fall iPhone release schedule.

AirPods Pro 3 demand was so strong after the earbuds launched in September that their popularity reportedly "caught Apple off guard."

"AirPods Pro 3 were supply-constrained during the quarter, and we think we would have grown year over year if we would not have been constrained," Apple CEO Tim Cook told Reuters, in a report published alongside Apple's record-breaking earnings results for the fourth quarter of the 2025 calendar year.

Cook was referring to Apple's Wearable, Home, and Accessories segment, which saw around a 2% drop in revenue year-over-year. His comment implies that if Apple had realized AirPods Pro 3 were going to be such a hit, the company could have had more inventory ready to ship and might have actually had revenue growth in this segment.

AirPods Pro 3 no longer have any extended delivery delays on Apple's online store, so it would appear that Apple has caught up on supply by now.

AirPods Pro 3 feature increased active noise cancellation, improved sound quality, longer battery life per charge, heart rate monitoring during workouts, improved fit for many users, increased water resistance, a new XXS ear tip size, and more.

On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.

Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.

Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.

Cook added that Apple is aware of the rising prices and "will look at a range of options to deal with that" over the long term, if necessary.

Apple reported record-breaking revenue of $143.8 billion last quarter, up 16% year-over-year, and it is predicting similar 13% to 16% year-over-year growth and gross margin of 48% to 49% in the current quarter, so the company is still reporting impressive earnings results despite concerns surrounding memory chip prices.

There are now more than 2.5 billion active Apple devices, the company announced today.

"We are also excited to announce that our installed base now has more than 2.5 billion active devices, which is a testament to incredible customer satisfaction for the very best products and services in the world," said Apple CEO Tim Cook, in a press release announcing the company's record-breaking earnings results.

Apple said it had more than 2.35 billion active devices in the year-ago quarter, and the number continues to rise. It shows that Apple has a massive opportunity to sell services, ranging from Apple Music subscriptions to iCloud+ storage plans to the all-new Apple Creator Studio bundle with Final Cut Pro, Logic Pro, Pixelmator Pro, and more apps.

Apple today reported earnings results for the fourth quarter of the 2025 calendar year, including record-breaking $143.8 billion revenue that was up 16% year-over-year. These results were driven in part by exceptionally strong iPhone sales.

iPhone revenue in the quarter was $85.2 billion, a new all-time high. That is up from $69.1 billion in the year-ago quarter, a 23% increase.

"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said Apple CEO Tim Cook, in Apple's press release announcing its earnings results. Cook told CNBC's Steve Kovach that demand for the iPhone last quarter was "simply staggering" and beat Apple's expectations.

The latest iPhone lineup includes the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Apple does not break down iPhone revenue on a model-by-model basis, and it did not comment on exactly which models were most popular. However, it did broadly state that iPhone revenue in the quarter was driven by the "iPhone 17 family."

The quarter encompassed the 2025 holiday shopping season, so it is safe to say that a lot of people were gifted a shiny new iPhone last month.

Apple today announced financial results for the first fiscal quarter of 2026, which corresponds to the fourth calendar quarter of 2025.

For the quarter, Apple posted revenue of $143.8 billion and net quarterly profit of $42.1 billion, or $2.84 per diluted share, compared to revenue of $124.3 billion and net quarterly profit of $36.3 billion, or $2.40 per diluted share, in the year-ago quarter.

Apple set all-time records during the quarter for total revenue, earnings per share, iPhone revenue, and services revenue. Total revenue was up 16 percent year-over-year, while earnings per share rose by 19 percent.

Gross margin for the quarter was 48.2 percent, compared to 46.9 percent in the year-ago quarter. Apple also declared a quarterly dividend payment of $0.26 per share, payable on February 12 to shareholders of record as of February 9.

"Today, Apple is proud to report a remarkable, record-breaking quarter, with revenue of $143.8 billion, up 16 percent from a year ago and well above our expectations," said Tim Cook, Apple's CEO. "iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment, and Services also achieved an all-time revenue record, up 14 percent from a year ago. We are also excited to announce that our installed base now has more than 2.5 billion active devices, which is a testament to incredible customer satisfaction for the very best products and services in the world."

For the current quarter ending in March, Apple is projecting year-over-year revenue growth of 13% to 16% and gross margin between 48% and 49%.

Apple will provide live streaming of its fiscal Q1 2026 financial results conference call at 2:00 pm Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference call recap ahead...

➜ Click here to read rest of article...

The non-profit Electronic Frontier Foundation (EFF) today launched an "Encrypt It Already" campaign that calls on tech companies such as Apple, Google, Meta, and others to implement or expand end-to-end encryption on their platforms.

iCloud already provides end-to-end encryption for more than a dozen data categories by default. For users looking for additional protection, Apple offers an optional feature called Advanced Data Protection, which extends end-to-end encryption to iCloud Backup, Notes, Photos, Voice Memos, and more. But, the EFF wants Apple to go further.

For example, the EFF said Apple and Google should deliver on a promise to implement end-to-end encryption for RCS messaging. Last year, Apple said it planned to add support for end-to-end encrypted RCS messages to the Messages app in future iOS, iPadOS, macOS, and watchOS updates, but it did not provide a specific timeframe.

Starting with the iOS 26.3 beta, Apple appears to be laying the groundwork for carriers to be able to support end-to-end encryption for RCS messaging.

iMessage has already supported end-to-end encryption by default since 2011.

The EFF also called on Apple and Google to offer users per-app AI permissions, so Apple Intelligence and Google Gemini can be turned off in certain apps.

The non-profit organization said it is also important how tech companies communicate new implementations of end-to-end encryption. It encouraged the companies to write blog posts that summarize key details, publish technical papers and user documentation that go into further detail, and follow best practices for data minimization.

The EFF encourages people to use Apple's feedback form to let the company know that additional end-to-end encryption support is important to them.

The launch of Apple Creator Studio on Wednesday would have been a fitting opportunity for Apple to unveil new MacBook Pro models with M5 Pro and M5 Max chips, but unfortunately it looks like that was nothing more than wishful thinking.

For now, all we have is a broad timeframe from Bloomberg's Mark Gurman, who expects new MacBook Pro models "in the first half of the year."

The next window for Apple to update the MacBook Pro might be tied to the upcoming release of macOS 26.3. In October, AppleInsider's Marko Zivkovic said the MacBook Pro models with M5 Pro and M5 Max chips are "expected to ship with macOS 26.3," at least as of the time that he wrote that. macOS 26.3 remains in beta testing, but it should be coming out soon, with a public release expected in the first half of February.

Like the Apple Creator Studio launch, though, the release of macOS 26.3 could come and go without any new MacBook Pro models. But, until a more specific release date is rumored, this is all we have to go on for now.

Keep in mind that Apple's marketing chief Greg Joswiak has often put out a social media teaser for upcoming launches lately, including for the 14-inch MacBook Pro with the standard M5 chip most recently. He did not put out a teaser before the new AirTag, but that was merely an accessory. So, perhaps we will have to wait for that.

Beyond the M5 Pro and M5 Max chips, the next MacBook Pro models are not expected to have any major changes. We recommend skipping the next models, unless you really need to upgrade, as the MacBook Pro is expected to receive a major redesign with an OLED touch screen, a thinner case, and more as soon as late 2026.

While reports have said there is a chance that the redesigned MacBook Pro does not arrive until 2027, there is precedent for two MacBook Pro refreshes in one year. In 2023, Apple released MacBook Pro models with M2 Pro and M2 Max chips in January, followed by models with M3 Pro and M3 Max chips in October.

In the meantime, the wait for the models with the M5 Pro and M5 Max chips continues.

Update — February 1: Apple plans to release the new MacBooK Pro models alongside macOS 26.3, which is expected to be released in February, according to Bloomberg's Mark Gurman.

Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.

Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.

Q.ai has developed technology that can "analyze facial expressions" to understand "silent speech," according to the Financial Times.

"Patents filed by Q.Ai show its technology being used in headphones or glasses, using 'facial skin micro movements' to communicate without talking," the report said, adding that this could pave the way for "non-verbal discussions" with Siri.

Q.ai CEO Aviad Maizels previously founded another Israeli startup, PrimeSense, which was also acquired by Apple in 2013. Apple used PrimeSense's technology to develop Face ID, which debuted on the iPhone X in 2017.

Q.ai's founding team will join Apple, including Maizels, Yonatan Wexler, and Avi Barliya.

Apple's chipmaking chief Johny Srouji described Q.ai as "a remarkable company that is pioneering new and creative ways to use imaging and machine learning," in a statement shared with Reuters. "We're thrilled to acquire the company, with Aviad at the helm, and are even more excited for what's to come."

This acquisition comes as Apple's former design chief Jony Ive has been working with OpenAI on a new AI device, and as other companies like Meta have released AI-powered devices such as the Meta Ray-Ban glasses with an in-lens display.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.